Your experience begins inside a real underground labyrinth of 800 square meters carved into the stone where you will be enveloped by a timeless ancestral atmosphere that recalls the Greek myth of Daedalus. Here, the rule is only one: Get lost to find yourself. Together we will follow Ariadne’s thread telling the story of Matera, discovering fascinating works of art and listening to some of the most suggestive legends of Greek mythology.

At the end of the physical journey, you will sit down to start the digital journey. Thanks to advanced 3D 360 VR headsets, you will experience firsthand the secret places of tradition: you will see the hands of master bakers shaping the Bread of Matera, the olive harvest, the oil mills in action during the oil pressing, the grape harvest and the silence of the cellars where the wine rests. To conclude the sensory journey, you will remove the viewers to find the real products in front of you. We will guide you in a tasting of excellence in which warm bread meets the scent of extra virgin olive oil and the structured notes of local wine. Finally, we will give you a professional souvenir photo, taken inside the Daedalus.