Zhujiajiao is an ancient town located at the bank of the Dianshan Lake in Qingpu District in China. The town, with a history of over 1,000 years, is the most well reserved ancient town in Shanghai and has been known as “Venice of Shanghai” for its simple but attractive appearance typical of towns in the south part of China. In 1991, it was designated by the State Council as the “Well-Known Chinese Cultural Town”.

Reconstructed in 1999 from Shikumen structures (literally "stone gate", a unique architectural style of traditional Shanghai residential buildings), Shanghai Xintiandi or Shanghai New World is a vehicle-free leisure area provided with vivid local culture of Shanghai and exotic atmosphere. After almost nine years' construction, the original old and shabby Shikumen area presents a totally new appearance attracting both domestic and international figures and a lot of international model contests, fashion shows, musical performance and news conferences were held here.

Shanghai Tianzifang is located on Taikang Road, where used to be a roadside market before 1998. After the Huangpu District government implemented the policy of moving the roadside markets to the indoor areas in September 1998, the Taikang Road was repaved. The once-crowded Tianzifang Alley was painted with the colors of SOHO, transformed into a modern creative gathering place, and added a humanistic and artistic atmosphere.